Welcome to the Quebec Produce Marketing Association website.
Welcome to the QPMA website. The QPMA is the largest fruit and vegetable business network in Quebec!
“I Love” campaign stands out in Ricardo and Coup de pouce magazines
At our last annual general meeting in August 2012, the president of our ad agency Über, Benoît Bousquet, gave a presentation about the new communications plan for the “I Love” campaign. To encourage consumers to increase their numbers of daily fruit and vegetable servings, the new plan would focus on the message: “Think about adding a serving.” We’ve carried this message in our promotion strategy that went into effect this year on magazine and web platforms. Don’t miss some fine examples in Ricardo magazine, where our famous hearts show up along with nutrition facts and produce tips in recipes published in the latest issue (on newsstands now). You can see one of our ads as well in the current (May 2013) edition of Coup de pouce magazine.
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Enjoy your visit!
24 April 2012 - Time to cultivate the next generation! Dear Member, We’re sure this is a topic that matters to your company. It also matters to your association, the QPMA.Read more
21 May 2013 - L’Association québécoise de la distribution des fruits et légumes (AQDFL) salue le dépôt tant attendu de la première Politique de souveraineté alimentaire du Québec qui a eu lieu aujourd’hui à Baie-Saint-Paul.Read more