TV vignettes

TV vignettes

The QPMA filmed a series of short features on fruits and vegetables, presented by Julie DesGroseilliers and aired on MétéoMédia, The Weather Network’s French-language channel. The campaign logo is also featured.

(All the vignettes are in QuickTime format (.mov) and last between 30 and 60 seconds.)

Spring & Summer 2009 :

• Vegetables on the Bar BQ
• Great deals!
• Nutritional Popsicles

Fall 2007 :

• Putting some variety in your lunch box
• Adding sun and excitement to you noon meal
• Rediscovering the classics
• What you see is that you eat!

Winter 2007 :

• Winter fuel
• Gourmet breakfasts
• Food resolutions

Radio vignettes

In March 2007 we broadcast radio vignettes on the benefits of eating 5 to 10 servings of fruits and vegetables a day, narrated by campaign spokesperson Julie DesGroseilliers. The first series was heard from March 5 to April 15, 2007 on RockDétente 107.3 Montréal during the Tout l’Monde Debout show from 5:30 AM to 9:00 AM weekdays, and the second series aired on the same show from August 20 to September 28, 2007.

(The radio vignettes are in MP3 format.)

Phase 1 :

• Portions
• Levels of ripeness
• Colours
• Close at hand
• Health benefits

Phase 2 :

• Portions
• Levels of ripeness
• Children
• Close at hand
• Health benefits