Evening of Texas Hold’em and Cocktail

“Cocktail & Poker”benefit for the “I love 5 to 10 servings a day” campaign wins big...with a “full house”

Montreal, Thursday June 3, 2010 - On April 23, the Quebec Produce Marketing Association
(QPMA) held its second annual “Cocktail & Poker” benefit evening at the Metropolitan Golf
Club. Given the event’s initial success in 2009, Quebec’s largest fresh produce industry
network was more than happy to stage a repeat. The night was once again a big success, and
a fine time was had by some 275 guests who had a chance to network in an atmosphere of
cheer and good company with customers, friends and suppliers before start of the local
produce season. Those who attended also helped in a good cause by contributing to the “I
love 5 to 10 servings a day” campaign.

During the evening, over $20,000 was collected for the campaign, whose purpose is to raise
public awareness about healthy eating habits that include plenty of fruits and vegetables.
Another effect of the campaign is to boost produce sales, a healthy benefit for QPMA
members.

This year’s poker tournament winner was Vianney Dolbec. Dolbec played the winning hand,
with family and friends looking on, against Sam Erimos, who won second place. Tomy
Zervociannis finished third.

Founded in 1947, the Quebec Produce Marketing Association (QPMA) is the largest business
network in the Quebec produce industry with nearly 500 members from Quebec, other
Canadian provinces and the US involved in all aspects of the agrifood sector. Its mission is to
promote a favourable environment for the marketing of fresh produce in Quebec.

The “I love 5 to 10 servings a day” campaign was launched by the QPMA in 2004. Its purpose
is to raise consumer awareness about the importance of eating fresh fruits and vegetables as
part of a healthy lifestyle and, as a result, to increase sales of these products for the benefit
of its members.