The QPMA is the most important business network at the heart of the Quebec's fruit and vegetable industry

On behalf of North America’s fresh produce industry, we are calling for urgent government action to address significant ongoing supply chain disruptions with impacts to our food systems, economies, and ultimately individuals and families across the continent and around the globe.

As part of a project to promote Quebec fruits and vegetables in stores, conducted jointly by the Quebec Growers Association (APMQ) and the Quebec Produce Marketing Association (QPMA), thirty and six (36) cards presenting a fruit or vegetable from Quebec are given to the managers of the fruit and vegetable departments of the 275 stores.
These documents contain specific information that helps them in the handling, marketing and promotion of each product.

The Quebec Produce Marketing Association (QPMA) is launching its Les fruits et légumes qu’on aime campaign today with a humorous tone. The press conference to launch the campaign took place on September 27 in Montreal with Mr. Christian Dubé, Minister of Health and Social Services; Ms. Mélissa Bédard, Spokesperson of the “Les fruits et les légumes au'on aime” campaign; Ms. Sophie Perreault, President and Chief executive officer of the QPMA.

To read the press release of the QPMA, please click here.