First Facebook live with Jimmy Sévigny and Julie DesGroseilliers


On Thursday, January 17th, the #ILFV Movement's Facebook Live was held. This activity was facilitated by our spokesperson Julie DesGroseilliers and one of our 4 social media ambassadors Jimmy Sévigny and broadcast directly from Jimmy's Facebook and relayed by the Facebook of the Movement.

The topic for attracting this new clientele was focused on good resolutions and strategies for taking control of our health, with a clear focus on fruit and vegetable issues.

Watch by clicking here

According to our social media experts, Facebook Live has been a success.

  • 152 "like"
  • 138 reviews
  • 4,000 people affected

At the end of Facebook Live, Julie and Jimmy invited participants to join the Movement. To increase ridership, we published a contest immediately after Facebook Live (see excerpt below).


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