One of North America’s leading producers and developers of a vast line of fruit and vegetable juices and drinks, marketed under a variety of brands (including Oasis, Rougemont, Allen’s, Del Monte, Fruité, Fairlee), Lassonde Industries has commissioned Voyou Advertising to carry out a redesign of its Rougemont juice and fruit cocktail formats. The new, updated look emphasizes the refreshing aspects of fruit, while preserving the well-established image of quality and authenticity that the Quebec-based brand has enjoyed since 1959. 

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