Mario Lalancette, new director of strategy and communications of the QPMA

As Director of Strategy and Communications, Mario Lalancette will be responsible, among other things, for the activation of the strategy for the deployment of the I like Fruit and Vegetable Movement as well as the communications and event management of the Association.

Mario is a nutritionist, member of the Professional Order of Dietitians of Quebec (OPDQ). He has over 25 years of experience mainly in the field of nutrition, health and agri-food. He was vice president of food marketing communications for a consulting agency before serving 15 years as Sobeys Quebec's head of nutrition department. In recent years, he has been invited several times in France to give talks in shows for agri-food industry and was awarded in 2018 the "Radiation of the profession of nutritionist" by the OPDQ .

"We are very pleased to welcome Mario to our team. His expertise, his solid experience in nutrition and his 360 knowledge of the agrifood spectrum represent a significant asset for the QPMA. In addition, her varied professional experience and network of important contacts will contribute to the success of the "I Love fruits and veggies" Movement, which aims to promote the consumption of fruits and vegetables among Quebecers, "said Sophie Perreault, President and CEO. QPMA.

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