The « coup de cœur pour les poires » new guide and marketing happening in IGA stores

50 IGA stores held demonstrattions, between November 22 and 25, 2018 in anticipation of Pears Day on December 1. It's also a chance to discover the new "coup de coeur pour les poires" guide designed for consumers as part of the I Love Fruits and Veggies Movement, featuring this tasty fruit. This practical guide written by Julie DesGroseilliers, nutritionist and spokesperson for the  Movement, describes the nutritional properties of the pear, while offering tips to better preserve it and of course new recipes!

In fact, some stores have offered the recipes and the pears pizza was especially a great success!

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