The Mouvement J’aime les fruits et légumes: The fruit and vegetable industry and artist Mélissa Bédard mobilize for healthy eating habits

Launch of the Campaign Les fruits et légumes qu’on aime.

MONTREAL, September 27, 2021. — The Quebec Produce Marketing Association (QPMA) is launching its Les fruits et légumes qu’on aime campaign today with a humorous tone, inviting Quebecers to be charmed by the qualities and attributes of these foods. In addition to putting forward a new and original way of categorizing more than 30 fruits and vegetables, the campaign reminds us that it is possible to consume them while maintaining a healthy relationship with our wallet.

To read the press release of the QPMA, please click here. 

The Minister of Health and Social Services, Christian Dubé announces today that funding of $ 450,000 has been granted to the QPMA for its campaign to promote a healthy eating for the people of Quebec.


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