The Quebec Produce Marketing Association (QPMA) is a non-profit organization that brings together members from every sector of the produce industry, working in close synergy with them and our industry partners. Our mission is to create a favourable environment for the development of fruit and vegetable marketing in Quebec, to play a leadership role in promoting fruits and vegetables, and to represent and defend the best interests of our members with government and industry.

Launched by the QPMA, the I Love Fruits and Veggies Movement is a follow-up to the “I love 5 to 10 servings a day” campaign. In both cases, the objective is to raise public awareness of the importance of consuming fruits and vegetables as part of a healthy lifestyle. For more information, please go to jaimefruitsetlegumes.ca (fr) and follow us on social media.


 - To promote increased consumption of fruits and vegetables

- To provide members with information that facilitates their business activities

- To support partnerships between industry players

- To represent the best interests of QPMA members with government authorities

- To promote new business relationships through organized networking activities

Our values